Poole BID have partnered with ‘The Welcome People’ to fulfil this high profile role and achieve one of the main aims from the Business Plan. They will be in post in time for the busy Christmas period and are designed to be a welcome, a resource and a monitoring tool.
‘The Welcome People’ will offer a Poole-specific visitor welcome and street management service with “Passion, Experience, and Accountability.” They will have 4 main focuses on the street; Visitor Welcome; BID Member Liaison; Environmental Reporting; and Intelligence Reporting.
Liveried up to be eye catching and approachable, the Ambassadors will provide a welcoming face and a roaming information service to visitors. Promoting local events, attractions, providing directions and answering any questions visitors or locals may have. The idea is that this will increase dwell time, encourage greater use of the BID area as a whole and change perceptions of the High Street.
BID member liaison
A direct contact for all BID members based directly in the BID area every day. The Ambassadors will be fully aware of the Business Plan and current progress of projects and be able to report in real time directly to the businesses. A quick and useful means of communication and the opportunity to be kept fully informed at regular intervals through scheduled regular visits to all BID members and areas. Also giving the opportunity for the businesses to tell the Ambassadors of any special promotion or event they have going on which they can relay to the visitors they meet.
Reporting problems, maintenance issues, licensing breaches, safety concerns etc directly from the street to the Council or other responsible authorities when an issue is identified. They will then be responsible for chasing the report through to completion. The aim is to provide a seamless joined up service to all those accountable for the BID area.
To report and track ASB, liaising with the Police and other agencies in a bid to tackle the problem head on. They will use the collected data to monitor and report back on trends and ensure Poole is treated as a priority for resources.
Recruitment and training will all be carried out locally, starting with a rigorous interview process and a 10 week induction to the role. Regular training will take place thereafter and all Ambassadors will be subject to a 6 monthly review and mystery shopping experiences as part of their ongoing assessments.
The Ambassadors will carry a PDA device to enable the BID manager to access real time information and monitor what effect the Ambassadors have whilst also allowing them to have access to apps, maps and other data a visitor may require.
Les Robertson, Poole BID manager said “I am really excited and passionate about the Ambassador project. I think they will make a real difference to the town and be an invaluable tool for the BID. In consultation for the Business Plan it was clear that the perception of Poole is far from the reality, I hope the Ambassadors can go a long way to making visitors feel welcome, safe and secure.”